With innovation of marketing strategy, the revenue of ZOZEN achieves a counter-trend growth

ZOZEN has been adhering to the concept of independent innovation for more than 30 years. Innovation not only means the introduction of new technology and new products, or rather, innovation is a way of thinking. The innovation of products, the innovation of enterprise management system and the innovation of marketing method, they all provide motivation for the sustainable development of ZOZEN. The revenue of ZOZEN has achieved a counter-trend growth.

ZOZEN explores, innovates and upgrades marketing strategies

In the past, most of ZOZEN’s domestic business relied on salesmen's offline development. Information asymmetry was a big problem. Salesmen had to visit potential customers one by one without knowing that which companies had demands of boilers. Sometimes, they were rejected outside. This kind of marketing method is blindly and inefficient.

In recent years, with the development of E-Commerce, ZOZEN has established the international trade E-Commerce department to explore, innovate and upgrade the marketing strategies. Through brand building, knowledge marketing and new media marketing, salesmen can capture the target customers accurately, which has further improved the brand awareness of ZOZEN.

E-Commerce Department of ZOZEN

ZOZEN has entered the rapid development channel of cross-border E-Commerce in two years and made great progress in overseas market. The proportion of overseas business has accounted for 30% of ZOZEN’s over 1 billion annual sale performance. Besides, the figure is still increasing.

With integration of online and offline development, the revenue of ZOZEN achieves a counter-trend growth

Under the environment of Chinese economic slowdown and sharp decline of industrial boiler industry, ZOZEN's counter-trend growth owes to the upgrade of online marketing method and the scientific arrangement of offline service centers.

ZOZEN has established a complete service network by setting service centers in more than 30 provinces to provide users with service commitment of 24 hours of counseling service, 2 hours on-site, 12 months of free maintenance. Similarly, in overseas market, ZOZEN has set service centers in Germany, Indonesia, Philippines, Thailand, Pakistan and other countries to provide customers with all-round high-quality services such as project technical consultation, scheme production, installation guidance, etc.

Integration of online and offline development promoted ZOZEN's excellent performance in overseas market. In Uzbekistan, ZOZEN SZS series gas-fired boilers were recognized by AO "NAVOIYAZOT", a leading enterprise of the chemical industry. In Kenya, ZOZEN cooperated with state-owned enterprise on the oil-fired steam boiler project. In Bolivia, ZOZEN customized a boiler system which was suitable for high altitude area for large state-owned lithium mining companies. In Kazakhstan, ZOZEN provided a stable and efficient heat source for the Belt and Road project. In Afghanistan, ZOZEN supplied SZL series coal-fired boilers for the paper packaging enterprise BAHEER Group and got approval from the Adviser of the Afghanistan President. ZOZEN has transferred the warm to all over the world.

The gas-fired boiler project of ZOZEN in Uzbekistan

With the coming of 2020, ZOZEN will extend the sales network from Asia to Africa, Oceania, America, even to developed countries in Europe and America, striving to become one of the global manufacturing enterprises.